Jace Carlton
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How To Pitch And Promote Your Songs
How To Pitch and Promote Your Songs
Fred Koller
Reviewed by Jace Carlton
Originally published in
The Songwriter's Connection  -  January  2003

So, you want to be a big time songwriter and make lots of money, but nothing you do is really making those big time royalty checks roll in.  Then comes that "Ah-ha!" moment as you smack your head and think, "I can publish my own songs, cut out all that 'middle man' garbage, and really take control of my destiny and my income!"  Well, smack yourself in the head again (or anywhere else that will make you pay attention!) unless you've read "How to Pitch and Promote Your Songs" by Fred Koller.

Fred shares a lot of excellent knowledge and wisdom from his many years of experience as a hit songwriter, and if we'll use his book as a proven guideline it can help us steer clear of the quagmire we might otherwise find ourselves in if we don't know what we're doing.  Oh, sure, we can always fall on our faces a few times with hit or miss efforts, but at how high a price?  How much time and effort are we willing to waste guessing, while those who know the rules and know how to work the system fly right by us.  Ignorance (or just plain ol' stupidity) carries a very high price tag!

The Craft v. The Business

As I've mentioned before in this column, the wise songwriter not only needs to develop and constantly strive to improve his/her craft, but at the same time we also need to stay on top of the business side.  We have to use both our right brain and left brain if we want to have a successful career in music.  A good head for business alone won't do it, and being a great creative talent won't cut it, either.  You need to know and understand both sides to maximize your potential results.  It doesn't mean you HAVE to become your own publisher, just don't ignore your option.

From understanding just what a songwriter/publisher does and creating your own low budget publishing empire, to getting your songs recorded and in stores and on the radio, Fred takes us through the evolution of the potential success of a song and what it can mean to us financially.  He's even included information on how we can use the internet to our advantage.

The Wind Up and The Pitch

All of the hard work you've put into writing (or co-writing) your song and then what?  Instead of trying to find a publisher and hoping the one that accepts your song will give it the promotional attention it deserves (while gladly taking their share of the financial pie), why not think about doing it yourself?  Who has more of a personal stake in the song than you?  Who can see the potential in it better than you?  Isn't it at least worth it to look into the possibilities?  The passion you could bring to the project just might make the difference between an also-ran and a potential hit.  You might just discover another talent, and who knows who else just might like to use YOUR services to publish THEIR songs ... and then you begin building that little empire!

Last month I reviewed Lee Wilson's book, "Making It In The Music Business", and Fred Koller's "How to Pitch and Promote Your Songs" could very easily be its perfect companion.  In fact, Lee's comment on Fred's book is, "Any songwriter can benefit from Fred Koller's years of practical experience as a hit songwriter.  "How to Pitch and Promote Your Songs" can save you from obscurity and ensure that your songs will always produce what every songwriter dreams of – money in the mail, in the form of royalty checks for cuts of your songs.  Buy this book and read it!"

My feelings exactly!

Copyright © 2003 by Jace Carlton

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Jace Carlton lives in the Nashville, TN area and is a member of NSAI.  A Freelance Writer / Photographer, Poet, Author, and former Radio DJ, he now enjoys a career as a Songwriter, and a collaborator much in demand predominantly in the Country genre, but also enjoys occasionally writing for A/C, Pop, R&B, Smooth Jazz, and Cabaret.  As a Freelance Writer he has contributed reviews on new CD's to online newsletters and regularly contributed book and concert reviews along with personal commentary on the music industry to Nashville's Songwriter's Connection e-Zine.

Jace is also the creator of the Change Your Stars! website and its companion daily motivational / inspirational e-mail message that's read by over 14,000 people all over the world.  For a free subscription click here and you'll be added within 24 hours.  Privacy Statement

Comments regarding this review may be sent to Jace@jacecarlton.com

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